Rasi Gencheck

COUNTERFEIT – AN EVIL TO THE GLOBAL ECONOMY

Around 7-10% of the global trade is of counterfeit products.
India was in 3rd place in terms of total counterfeiting behind Hongkong and China with $3 million and 1% of the domestic value.
Negative impact on the brand.
Huge revenue losses & no value for IPR.

COUNTERFEIT IN INDIAN AGRICULTURE

The penetration of counterfeit products in agri input is a serious threat to the Indian farming.
Indian farmers are easy prey for the counterfeit makers due to their lack of awareness.
Sounding similar & looking similar products make easy inroads.
Ingenuine seed will deprive the farmers of his rightful income for the season.

Being a responsible seed company, Rasi Seeds Private Limited strives hard that only genuine products are reaching to the farmers. To ensure that, we've initiated a novel step in the name of Rasi Gencheck, where the customers viz. Farmer or trade partners are empowered to check the genuinity of every Rasi brand cotton seed packets.

With Rasi GenCheck, the farmers can check the genuinity by simply sending the Code after scratching the hologram to the SMS gateway number 8550883366. An instant reply on the genuinity will be received.